From The Economist on Evan Williams:
His next idea, he now realises, was flawed by being obvious not in retrospect, but from the start—itself an important lesson. When podcasts emerged as the audio analogue of blogs, Mr Williams used his Google money to invest in a firm called Odeo that aimed to make listening to podcasts easier. Yet such a tool was so vital that Apple did the job with iTunes, its popular music-library software, thus eliminating the need for Odeo.
http://tinyurl.com/yon35l
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